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Dr. Cedric D. Alford, M.B.A.

Catalyzing Organizational Excellence through Minority Talent Development

In every engagement, TheDrCed Leadership Development LLC is committed to catalyzing the untapped potential of your minority talent, aligning their growth with organizational excellence. Together, we’ll navigate the complexities of creating an environment where diversity is actively nurtured and leveraged as a key driver for innovation and success. Our role is to guide and ignite a transformative journey that elevates professionals from potential to peak performance, ensuring they thrive and contribute significantly to your organization’s objectives.

Navigating the Leadership Journey Together

With over two decades of experience in corporate roles at companies like Microsoft, Pegasystems, and various startups, Dr. Cedric D. Alford, M.B.A., leverages a rich background in academia and real-world business environments. This blend ensures a balanced approach to developing and executing strategies that align with organizational objectives and individual potential.

Education & Experience: A Balanced Approach

Dr. Alford holds a Doctorate in Management specializing in Organizational Leadership, complemented by practical corporate engagements. This academic foundation and extensive corporate experience ensure a theoretically sound and practically applicable approach to addressing the distinct challenges and opportunities minority professionals face.

Personalized Growth Pathways

At The Dr. Ced Leadership Development LLC, we understand that every professional brings unique skills, experiences, and challenges. We specialize in identifying and nurturing these diverse elements. By meeting each individual where they are, we tailor developmental pathways that align with their aspirations and resonate with your organization’s strategic goals.

Holistic Development

Our approach goes beyond career and business coaching. Recognizing the intricate interplay between professional roles and personal experiences, especially for minority employees, we integrate life coaching elements to ensure a holistic developmental journey. This comprehensive approach fosters resilience, adaptability, and a positive organizational impact.

Proven Track Record

Dr. Alford has consulted with over 100 start-ups in an advisory capacity, taught over 4,000 graduate students, led teams as an executive sponsor for over 300 marketing technology implementations, and driven over 3,000 partner alliance co-sell connections. He has coached over 100 women in technology and held board and advisory roles for over 20 non-profit organizations, either as chair or vice chair or focusing on governance. These experiences reflect a broad and dynamic expertise that informs our adaptable coaching methodology, ensuring impactful results for diverse organizations and leaders.

Collaborative Partnership

Based in Dallas/Fort Worth, TheDrCed Leadership Development LLC is ready to collaborate with your organization, transforming challenges into opportunities and potential into peak performance. Our commitment is to foster a partnership that prioritizes the tangible enhancement of skills and competencies, directly contributing to organizational objectives and performance metrics.

Unlocking Potential, Unleashing Performance

In every engagement, our commitment is anchored in catalyzing the untapped potential of your minority talent, aligning their growth with organizational excellence. Together, we’ll navigate the complexities of creating an environment where diversity is actively nurtured and leveraged as a key driver for innovation and success. Our role is to guide and ignite a transformative journey that elevates every professional from potential to peak performance, ensuring they thrive and contribute significantly to your organization’s objectives.

Contact Us

We look forward to supporting your success. Contact us to discuss how we can help your organization achieve its strategic objectives through tailored leadership development and coaching services.

Education

  • Doctor of Management / Organizational Leadership (D.M.)
  • Master of Business Administration / Marketing (M.B.A./Marketing)
  • Bachelor of Science in Business Management (B.S.)
  • James Madison High School, Dallas, Texas, Salutatorian
  • Certificate, Classroom Strategies for Inquiry-Based Learning, the University of Texas at Austin, UTAustinX Campus
  • Microsoft Certified: Global Challenger – Sales Methodology
  • Prosci® Certified Change Practitioner
  • Certificate / Data Science: R Basics, Harvard University
  • Certificate / Strategies for Inquiry-Based Learning, the University of Texas at Austin, UTAustinX Campus

Corporate Experience

  • President and CEO, The Dr. Ced Leadership Development LLC
  • Global Director, Pegasystems, Inc.
  • Partner Development Executive – Comms & Consumer Services, Pegasystems, Inc. (Medallion Winner)
  • US Director of Regulated Industries / Azure Enterprise Digital Sales, Microsoft
  • President and CEO, XylaWorks, Inc.
  • Director, Partner Development Manager – Recruit. OCP ISV Recruiting, Microsoft
  • Global Director, Marketing Solutions Sales, Microsoft
  • U.S. Lead for D365 Marketing Sales, Microsoft
  • Vice President of Sales and Marketing. Sales, Services, Change Management, Training, Numeric Analytics
  • Vice President of Marketing Automation. Services, Implementation, Change Mgmt., Numeric Analytics
  • Director of Integrated Data Solutions. Digital, Analytics, Data Science, Sales, Vertis Communications
  • Director of New Business (Data and List Management). Data Science, Sales, American List Counsel
  • Director of Integrated Data Solutions, Director of Program Mgmt., Vertis Communications
  • Internet Development Consultant. Web Development Leadership, Program Mgmt., Idea Integration
  • Senior Web Developer, Bus Service Planner, GIS Supervisor, Intern, Dallas Area Rapid Transit

Academic Experience

  • Organizational Leadership Faculty, CSU Global (04/2019 to Present)
  • Faculty Lead and Full Professor, Strayer University – Jack Welch Management Institute (2016 to 2019)
  • Marketing and MBA Faculty, Indiana Wesleyan University (06/2016 to present)
  • Graduate Faculty, Southern New Hampshire University (11/2017 to present)
  • Visiting Professor, DeVry University – Keller School of Mgmt (2010 to 2016)
  • Professor, The University of Phoenix, March 2009 to June 2013

Selected Publications

  • Book: Tying the Forever Knot: My Journey to Understanding Marriage’s Greatest Hurdles
  • Book: The F.O.R.E.V.E.R. W.E.D. Workbook for Couples: Building Blocks for a Lasting Love Story
  • Book: Women and I.T. Careers: Why Women Are Leaving the Ranks of I.T. Careers, and Why It’s So Important They Stay – 2015
  • Dissertation (ProQuest): A Phenomenological Study of Women in Information Technology Leadership Positions
  • White Paper: The Top 3 Things You Need to Know to Achieve Business Improvement from Big Data
  • White Paper: Multi-Channel Analytics: The Answer to the “Big Data” Challenge and Key to Improved Customer Engagement
  • Dallas Area Rapid Transit Retail Operations Study
  • White Paper: The Role and Value of Automation for Integrated Marketing Success