Dr. Cedric D. Alford, M.B.A.

In every engagement, my commitment is anchored in catalyzing the untapped potential of your minority talent, aligning their growth with organizational excellence. Together, we’ll navigate the complexities of creating an environment where diversity is actively nurtured and leveraged as a key driver for innovation and success. My role is to guide and ignite a transformative journey that elevates every professional from potential to peak performance, ensuring they thrive and contribute significantly to your organization’s objectives.

DrAlford

Navigating the Leadership Journey Together
I understand the complex landscape that organizations navigate to foster the growth and success of their minority talent. For over two decades, I have leveraged my corporate roles at companies like Microsoft, Pegasystems, and startups to develop and execute tailored strategies that align with organizational objectives and individual potential.

Education & Experience: A Balanced Approach
My journey, marked by a Doctorate in Management and specialization in Organizational Leadership and complemented by practical corporate engagements, ensures a balanced perspective in addressing the distinct challenges and opportunities of minority professionals. I’m equipped with theoretically sound real-world approaches, ensuring practical applicability and effectiveness.

Personalized Growth Pathways
Every professional brings unique skills, experiences, and challenges to the table. I specialize in identifying and nurturing these diverse elements. By meeting each individual where they are, I tailor developmental pathways that align with their personal aspirations and resonate with your organization’s strategic goals.

Holistic Development
My approach goes beyond career and business coaching. Recognizing the intricate interplay between professional roles and personal experiences, especially for minority employees, I integrate life coaching elements to ensure a holistic developmental journey. This comprehensive approach fosters resilience, adaptability, and a positive organizational impact.

Proven Track Record
With over 25 years of experience leading and hiring minorities across tech giants, startups, and academia, my experiences are broad and dynamic. I bring lessons from leadership roles in renowned corporations and insights from diverse organizational settings, ensuring a rich, adaptable coaching methodology.

Collaborative Partnership
I have a home and corporate base in Dallas/Fort Worth. I am ready to collaborate with your organization, transforming challenges into opportunities and potentials into peak performance.

Unlocking Potential, Unleashing Performance
In every engagement, my commitment is anchored in catalyzing the untapped potential of your minority talent, aligning their growth with organizational excellence. Together, we’ll navigate the complexities of creating an environment where diversity is actively nurtured and leveraged as a key driver for innovation and success. My role is to guide and ignite a transformative journey that elevates every professional from potential to peak performance, ensuring they thrive and contribute significantly to your organization’s objectives.

I look forward to supporting your success.

Contact me.

EDUCATION

  • Doctor of Management / Organizational Leadership (D.M.)
  • Master of Business Administration / Marketing (M.B.A./Marketing)
  • Bachelor of Science in Business Management (B.S.)
  • James Madison High School, Dallas, Texas, Salutatorian
  • Certificate, Classroom Strategies for Inquiry-Based Learning, the University of Texas at Austin, UTAustinX Campus
  • Microsoft Certified: Global Challenger – Sales Methodology
  • Prosci® Certified Change PractitionerProsci® Certified Change Practitioner
  • Certificate / Data Science: R Basics, Harvard University
  • Certificate / Strategies for Inquiry-Based Learning, the University of Texas at Austin, UTAustinX Campus

CORPORATE EXPERIENCE

  • TheDrCed Leadership Development LLC, President and CEO
  • Pegasystems, Inc., Global Director, Growth Industry Solutions
  • Pegasystems, Inc., Partner Development Executive – Comms & Consumer Services (Medallion Winner)
  • Microsoft, US Director of Regulated Industries / Azure Enterprise Digital Sales
  • XylaWorks, Inc., President and CEO
  • Microsoft, Director, Partner Development Manager – Recruit. OCP ISV Recruiting.
  • Microsoft, Global Director, Marketing Solutions Sales
  • Microsoft, Marketing SSP / Dynamics Marketing. U.S. Lead for D365 Marketing Sales
  • Numeric Analytics, Vice President of Sales and Marketing. Sales, Services, Change Management, Training
  • Numeric Analytics, Vice President of Marketing Automation. Services, Implementation, Change Mgmt.
  • Vertis Communications, Director of Integrated Data Solutions. Digital, Analytics, Data Science, Sales
  • American List Counsel, Director of New Business (Data and List Management). Data Science, Sales
  • Vertis Communications, Dir. Integrated Data Solutions, Dir. Program Mgmt. PM, Sales, Analytics, Web
  • Idea Integration, Internet Development Consultant. Web Development Leadership, Program Mgmt
  • Dallas Area Rapid Transit, Senior Web Developer, Bus Service Planner, GIS Supervisor, Intern

ACADEMIC EXPERIENCE

  • Organizational Leadership Professor. CSU Global (04/2019 to Present).
  • Faculty Lead and Full Professor. Strayer University – Jack Welch Management Institute (2016 to 2019)
  • Lecturer. Indiana Wesleyan University (06/2016 to present).
  • Professor. Southern New Hampshire University, (11/2017 to present).
  • Visiting Professor. DeVry University – Keller School of Mgmt, (2010 to 2016).
  • Professor. The University of Phoenix, March 2009 to June 2013.

SELECTED PUBLICATIONS:

  • Book: Tying the Forever Knot: My Journey to Understanding Marriage’s Greatest Hurdles
  • Book: The F.O.R.E.V.E.R. W.E.D. Workbook for Couples: Building Blocks for a Lasting Love Story
  • Book: Women and I.T. Careers: Why Women Are Leaving the Ranks of I.T. Careers, and Why It’s So Important They Stay – 2015
  • Dissertation (ProQuest): A Phenomenological Study of Women in Information Technology Leadership Positions
  • White Paper: The Top 3 Things You Need to Know to Achieve Business Improvement from Big Data
  • White Paper: Multi-Channel Analytics: The Answer to the “Big Data” Challenge and Key to Improved Customer Engagement
  • Dallas Area Rapid Transit Retail Operations Study
  • White Paper: The Role and Value of Automation for Integrated Marketing Success