TheDrCedTransform · Lead · Succeed

Private executive career advisory

A stronger strategy for your next leadership move.

Private career strategy and executive positioning for experienced leaders pursuing a larger role, navigating a transition, or building an advisory practice.

Where the experts get expert advice.
Work directly with Dr. Cedric D. Alford.

Dr. Cedric D. Alford
Dr. Cedric D. AlfordExecutive · Organizational leadership practitioner · Educator
U.S. & Global Director roles · 2013–2021
Director & Global Director roles · 2021–2024
30+ years
Business, technology & leadership experience
Doctor of Management
Organizational Leadership · Graduate faculty, 15+ years

When to engage

For leaders deciding what comes next.

A substantial career can support several possible futures. The work is to identify the right direction—and make the scope, judgment, and contribution behind your record visible to the people who matter to that move.

01

Ready for a broader leadership role.

You have carried significant responsibility, but your title or organization’s size does not convey the full scope. You need a credible case for the mandate you want next.

Clarify fit and substantiate your readiness.
02

Navigating a consequential transition.

A departure, restructuring, stalled search, or change in direction calls for a fresh read of your experience. Your résumé, LinkedIn presence, and executive conversations need to carry a consistent case.

Reestablish direction and a clear market position.
03

Building an independent advisory path.

Your experience has value beyond a full-time role. You need to define who would engage you, the problems you can help solve, and how to present a credible advisory offer.

Turn operating experience into a focused offer.

The advisory engagement

Clarity on your next move.
A complete portfolio to support it.

Work directly with Dr. Alford to assess which opportunities your record supports, identify where your leadership value is being misread, and decide how to pursue your next move. That counsel shapes the strategy, narrative, and complete executive career portfolio you leave with.

  1. Career direction & opportunity fit

    An informed view of the mandates and settings your experience supports, a clear leadership value proposition, and the evidence to substantiate it.

  2. A substantive executive résumé

    The scale of your responsibility, the decisions you made, the results you delivered, and your contribution to people and organizations.

  3. LinkedIn content & update guidance

    A headline, About narrative, and descriptions for each role that give your digital presence the same depth and consistency as your résumé.

  4. Interview & executive conversation preparation

    A concise introduction and evidence-based leadership stories for interviews, networking, search conversations, and advisory discussions.

  5. A practical plan for the next move

    Priorities for target opportunities, professional presence, outreach, and follow-through—aligned to the direction you have chosen.

Advisory in practice
TheDrCed · Executive career advisory

Anonymized client example · Healthcare

Two paths. A clear case for each.

A former hospital CEO was considering another leadership role while establishing an independent advisory practice.

The challengeA sparse public profile left the depth of the operating record difficult to assess.
The judgmentAnchor the executive case in demonstrated scope and contribution. Give employers and advisory buyers distinct messages.
Work producedDraft executive résumé, role-by-role LinkedIn guidance, advisory website messaging, and a review of factual accuracy.

THEDRCED LEADERSHIP DEVELOPMENT LLC

The client example is anonymized and describes draft work produced in an engagement. The positioning and LinkedIn excerpts illustrate portfolio content.

The perspective behind the work

The full leader should be visible.

A list of skills and responsibilities leaves too much for an evaluator to infer. Your story needs to show what you can do, why your record carries weight, and what your leadership makes possible.

Competence

The capabilities, scope, and executive decisions you have demonstrated in practice.

Credibility

The evidence, judgment, and trust that give your experience substance.

Contribution

The value you create for people, organizations, customers, and communities.

Executive practice. Organizational study. Human judgment.

Competence, credibility, and contribution reflect Dr. Alford’s practitioner point of view. His advisory draws on corporate leadership, graduate teaching, and published doctoral scholarship.

Your advisor

The perspective of someone who has carried the responsibility.

An executive opportunity carries expectations about scope, judgment, influence, and contribution. Dr. Alford brings experience building businesses and teams to the task of assessing how your record supports those expectations—and explaining it with precision.

Dr. Cedric D. Alford

Doctor of Management, Organizational Leadership
MBA, Marketing · Prosci® Certified Change Practitioner
Postgraduate Certificate in AI/ML, UT Austin McCombs

Enterprise

A practical read on executive readiness

At Microsoft, Dr. Alford held U.S. and Global Director roles and hired and coached senior leaders. That experience informs how he helps clients substantiate leadership scope, judgment, and readiness for broader responsibility.

Execution

An understanding of business contribution

P&L ownership, practice-building, and Pegasystems alliances and Marketplace leadership anchor the advice in how organizations create value. Clients can connect their decisions and capabilities to tangible business and organizational outcomes.

People

A perspective on people, trust, and change

Doctoral study, more than 15 years of graduate teaching, and Prosci® change training inform how Dr. Alford helps leaders articulate the way they build trust, develop capability, and move organizations forward.

Partner ecosystem work has includedAdobe · Accenture · EY · Capgemini · Cognizant
View selected leadership roles and dates

XylaWorks, Inc.

President and Chief Executive Officer

Pegasystems

Global Director, Pega Marketplace
Global Director, Partner Development & GTM — Growth Industry Solutions
Director, Partner Development & GTM — North America Alliances

Microsoft

U.S. Director, Azure Enterprise Digital Sales — Regulated Industries
Director, Partner Development — Dynamics ISV Recruiting Industries
Global Director, Marketing Solutions Sales (Global Black Belt for Marketing)
Marketing Solutions Sales Executive, Industries

Earlier leadership

Numeric Analytics — Vice President of Sales and Marketing
Vertis Communications — Director, Integrated Data Solutions / Database Marketing / Program Management

Selected corporate roles are shown here. Prior experience includes consulting and technology roles at Modis Solutions and Dallas Area Rapid Transit.

Published doctoral dissertation, 2011: A Phenomenological Study of Women in Information Technology Leadership Positions. Its focus is distinct from the practitioner perspective used in this advisory.

Before we speak

A few practical questions.

Who is this engagement best suited to?

Experienced executives and senior leaders preparing for a meaningful career decision: broader operating responsibility, a leadership transition, or an independent advisory direction. The work is tailored to the person’s experience, goals, and the audience they need to reach.

What if I already have a strong résumé?

A résumé is one part of the engagement. We also examine the direction you intend to pursue, the leadership value your record substantiates, and how consistently you communicate it across LinkedIn, interviews, networking, and advisory conversations.

Can I pursue a role and an advisory practice in parallel?

Yes. The work can address both paths while giving each audience a clear message. Employers need to understand your fit for a leadership mandate. Advisory buyers need to understand the problems they can engage you to solve.

How does an engagement begin?

Start with a private conversation about the decision in front of you, the experience you bring, and where you need support. Dr. Alford will discuss fit, scope, and fees with you before an engagement begins.

Your next leadership move

Bring the opportunity.
Bring the questions.

Describe the move you are considering and what you want to work through. The first conversation establishes fit, priorities, and the scope of a possible engagement.

Inquiries are reviewed personally by Dr. Alford. Scope and fees are agreed before an engagement begins.

dralford@thedrced.com619.952.8995Dallas, Texas · Advising nationally and internationally

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